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Psychological Research / Motivational Research

Market research firms providing psychological and motivational research. Locate a company that offers research intended to explain specific behaviors and attitudes.

26 results are displayed in randomized alpha order, starting with "H", after featured listings.

Hotspex
Hotspex

Founded over a decade ago, Hotspex helps the marketing world discover the hidden truth behind consumer behavior – emotions, feelings & relationships.

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The Sound
The Sound

The Sound is a Strategic Research and Brand Consultancy connecting brands with people all over the world.

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THRIVE
THRIVE

THRIVE is an innovation strategy firm who helps ambitious leaders grow profitable brands through informed design.

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Related Articles

When Psychology and Ethnicity Meet

Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?

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Selling the Sizzle: The Importance of Managing Expectations Selling the Sizzle: The Importance of Managing Expectations

Stephen H.Turner, President, Fieldwork

A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying.

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