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Psychological Research / Motivational Research

Market research firms providing psychological and motivational research. Locate a company that offers research intended to explain specific behaviors and attitudes.

29 results are displayed in randomized alpha order, starting with "U", after featured listings.


W uncover deep human insights and build powerful brand strategies around them for some of the world's most iconic global brands.

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Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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Founded over a decade ago, Hotspex helps the marketing world discover the hidden truth behind consumer behavior – emotions, feelings & relationships.

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Related Articles

When Psychology and Ethnicity Meet

Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?

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Selling the Sizzle: The Importance of Managing Expectations Selling the Sizzle: The Importance of Managing Expectations

Stephen H.Turner, President, Fieldwork

A major difference between usability in the sense of functionality and usability in the sense of creating things that are used has a lot to do with people’s expectations. Expectations affect usability in three ways: ambiguous expectations lead to non-use, expectations affect a consumer's experience of a product, and products that deliver on expectations will be more satisfying.

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Understanding Consumer Decision-Making with Means-End Research Understanding Consumer Decision-Making with Means-End Research

Gina Woodall, Senior VP, Rockbridge Associates

Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service.

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