The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, stra
RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.
EMOTIONAL AND RATIONAL MEASUREMENT: We approach research
Data & Analytics
Consulting
Full Service
Consulting
Full Service
Qualitative Consultant
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics
Chicago, Illinois, United States
TORONTO, Ontario, Canada
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
International Market Research with Consumers
Idea Generation
Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling