The Sound vs RESEARCH STRATEGY GROUP INC.

The Sound
The Sound

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RESEARCH STRATEGY GROUP INC.
RESEARCH STRATEGY GROUP INC.

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Company details

Description

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.

EMOTIONAL AND RATIONAL MEASUREMENT: We approach research

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Consulting

  • Full Service

  • Qualitative Consultant

Top benefits

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

  • Discrete Choice Modeling

  • Choice-based Segmentation

  • Applied Ethnography

  • Behavioral Science

  • Psychoanalytics

Location

Chicago, Illinois, United States

TORONTO, Ontario, Canada

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

  • Alcoholic Beverages [market sector expertise]

  • Casinos & Gambling [market sector expertise]

  • Healthcare & Medical [market sector expertise]

  • Packaged Goods [market sector expertise]

  • Market Simulation & Modeling

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Competitive Insights
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Competitive Insights
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools