Market research businesses offering perceptual mapping analytical services. Choose a firm that provides this mathematical technique used to position products along dimensions based on respondent perceptions and evaluations. This technique is often used to identify opportunities and vulnerabilities for a brand.
Client industry / audience: Data Collection,Full Service,Quantitative Research
A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to dev