Cultural Logic LLC

Our ethnographic research methodology discovers what people really think, outside of focus groups and controlled environments.

Our nationwide bench of skilled researchers recruit people on the ground, in community, reaching people who would never join a focus group. The result is true life, real-world insights.

Our diverse team has decades of experience engaging people in communities around the country. We are highly trained, great at striking up genuine rapport, and passionate about hearing people’s unfiltered thoughts. Most of our interviews are video recorded so you can meet your audience and hear their views unfiltered.

Some of the world’s leading organizations have entrusted us with their research. We are known for our ability to reach the most challenging audiences to discuss the most difficult topics. We go anywhere, engage anyone, and discuss anything.

For example, in Appalachia, conventional wisdom was that Appalachians are blindly loyal to coal, but our research found that isn't true. People in the region are economically pragmatic and open-minded about new developments and industries that will bring in the money and resources to make life sustainable there.

In another example, an environmental organization wanted what they thought was a small ask--for farmers to use a little less weedkiller. Our research with farmers found that farmers are already minimizing the use of these chemicals and are poised to go organic.

Find out how you can capture these kinds of insights, at about the same cost as focus groups.