Client industry / audience: Data Collection,Full Service,International
In this project, our client “XYZ” was looking for a better understanding of their clients’ (travel agencies) booking behavior with regard to booking hotels in order to enable the company to develop versatile content and tools to
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?
Psychographics include variables related to attitudes, interests, personality characteristics, and values. This psychographic profile looks at a side-by-side comparison of the attitudes, behaviors and demographics of the opposite sides of a hotly deb