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Mindstate Group

We build emotionally-intelligent (EQ) brand personas that mirror how your customers think, feel, and act.

Consulting

Qualitative Research

Quantitative Research

Featured in 2025 Buyer's Guide for Shopper Insights

Last updated on September 26th, 2025

Features and attributes

All-in-one suite

Custom dashboards

E-commerce

Integration w. marketing tools

Mobile ethnography

Multisource data integration

Normative database

Omnichannel

Physical store

VR / AR

What is Mindstate Group?

We utilize behavioral science-based market research to uncover the subconscious factors driving consumer decision-making. More importantly, we use Behavioral AI to build customized, interactive customer personas to increase your organizational impact and take work off your plate. Simply put… We make your insights sharper and your job easier using Behavioral AI.

Recognition

Veteran-Owned Business

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Mindstate Group

Published on Greenbook

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Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)
Behavioral Insights Academy

Why Static Personas Are Sabotaging Your Strategy (And What Behavioral Science Does About It)

Static personas don’t reflect real people. Discover why modern marketing demands dynamic, context-driven insights—not outdated stock photo stereotypes...

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

Why Behavioral Researchers Are Needed Now More Than Ever
Behavioral Insights Academy

Why Behavioral Researchers Are Needed Now More Than Ever

Why do brilliant insights fall flat? Often, it's the false assumption that people act rationally. Learn how behavioral research helps turn ideas into ...

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

Nudging in Slow Motion
Behavioral Insights Academy

Nudging in Slow Motion

Explore the hidden mechanics of micro decisions—rapid, unconscious choices that shape consumer behavior. Learn how to leverage them for marketing succ...

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

INFO

3304 Jacks Bank

Dallas, TX,
United States

75056

Metro: Dallas-Fort Worth (TX)

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Will Leach

Founder

214-202-1228

Market Research FAQs with Expert Insights

Greenbook experts provide answers to a wide range of questions, both common and uncommon, about market research and analytics that connect to the kinds of services and expertise Mindstate Group offers.

Prepared by Greenbook editors. Technology was used in the editorial process.

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