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Dana Stanley
Greenbook’s Chief Revenue Officer
2025 Buyer's Guide for Shopper Insights
Data collected
April 2025
Published
June 2025
What’s inside:
Shopper insights just might be the most critical and complex area of market research. It’s critical because nothing else much matters if the shopper doesn’t pull the trigger on the purchase. It’s complex because the shopper is a thinking, feeling, and acting being, and these experiences influence their journeys from need identification to shopping to purchase to usage through deciding whether or not to repurchase.
The 2025 Buyer’s Guide for Shopper Insights provides an overview of the current landscape for types of shopper insights research, common attributes to expect, and next frontiers. Learn more about the ways researchers and CX specialists approach how shoppers experience and respond to ecommerce sites, in-store environments, and each phase of their omnichannel journeys. As you organize your own shopping journey for services and solutions, explore the guide’s extensive directory of providers who offer shopper insights expertise.
Along the way, learn how insights providers are approaching challenges such as identifying emotional reactions and tracking attention, simulating virtual or augmented environments, and gathering and integrating data from all touchpoints of a shopper’s journey and experiences with your brand. Develop the list of questions you’ll want to refer to as you research services and solutions and interview potential partners who can provide them.
Greenbook’s buyer’s guides include dozens of service and solution providers, and topics follow our Insights Tech Showcase virtual event series. Watch for our next set of buyer’s guides for sampling, brand, and online qualitative solutions.
Contents
1
Types of solutions, key features, next frontiers, and practical considerations
2
Glossary of key features, attributes, and related provider specialties
3
Handy table of shopper insights providers for easy comparison
4
Dozens of concise mini-profiles of service and solution providers
5
Links to providers’ websites and their Greenbook directory listings
Visit Shopper Insights providers included in the buyer's guide
58 results
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Find Shopper Insights providers by their specialty
11 results
Biometrics Research with Wearables / Sensors
Find and compare leading companies that provide services using wearable technology and sensors for market research.
Car Clinics
Leading market research companies evaluating automobile features through usage tests. Find a firm conducting car clinics.
In-Store Interviewing
Leading market research companies that offer in-store interviewing. Search market research providers that conduct interviews at retail locations.
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