2025 Buyer's Guide for Shopper Insights

Shopper insights just might be the most critical and complex area of market research. It’s critical because nothing else much matters if the shopper doesn’t pull the trigger on the purchase. It’s complex because the shopper is a thinking, feeling, and acting being, and these experiences influence their journeys from need identification to shopping to purchase to usage through deciding whether or not to repurchase.

The 2025 Buyer’s Guide for Shopper Insights provides an overview of the current landscape for types of shopper insights research, common attributes to expect, and next frontiers. Learn more about the ways researchers and CX specialists approach how shoppers experience and respond to ecommerce sites, in-store environments, and each phase of their omnichannel journeys. As you organize your own shopping journey for services and solutions, explore the guide’s extensive directory of providers who offer shopper insights expertise.

Along the way, learn how insights providers are approaching challenges such as identifying emotional reactions and tracking attention, simulating virtual or augmented environments, and gathering and integrating data from all touchpoints of a shopper’s journey and experiences with your brand. Develop the list of questions you’ll want to refer to as you research services and solutions and interview potential partners who can provide them.

Greenbook’s buyer’s guides include dozens of service and solution providers, and topics follow our Insights Tech Showcase virtual event series. Watch for our next set of buyer’s guides for sampling, brand, and online qualitative solutions.