Blue Yonder Research

Blue Yonder is a full service agency: Qual. Quant. Shopper. Data Science. Innovation. Innovation is why we’re in this; seeking out the idea or tech that can change the game. It’s more than a word to us. We’ve got the track record, developing revolutionary insight tools such as Clickscape – giving brands access to in the moment measurement of emotion, sensory experience, attitude or behavior, and all consumers have to do is click a button.

Our focus is about finding better, more impactful and more agile ways of working to ensure clients get where they need to go and get stakeholders on board through brilliant research stories, even where they have ‘unknown unknowns’; specializing in R&D and Category, it’s about 360o product understanding and storytelling to drive sales: do great research and bring it to life in a new, agile research world. We believe an insight is only as good as the impact it has on a business. If it doesn’t have impact, it’s not an insight.

We’ve worked in over 40 categories, across 21 countries, 5 continents and in 14 languages, working across the three phases of brand development: Ignite, Develop, Deliver.

As well as our extensive research toolkit, we are the proud owners of Sense:lab. A facility that includes: Shopper:Lab, Sensory Booths, Laundry room and Focus and Workshop rooms: put the consumer’s 5 senses at the heart of your decisions. Feel their emotions, see their reactions, talk to them face to face, or view it all from our state of the art 4K enabled client room.