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Decision Analyst

Company Description

Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa. The name “Decision Analyst” reflects the firm’s unparalleled expertise in analytics as the springboard to better marketing decisions. Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems. The firm works across an array of industries, with concentrations in consumer packaged goods, retail, high technology, automotive, healthcare, and service categories. Teams of industry experts focus on vertical markets. Decision Analyst was founded in 1978 and is wholly owned by its 150 dedicated employees. The firm is headquartered in the Dallas-Fort Worth area in Texas.

  • AMA (United States)
  • ESOMAR (International)
Company type:
  • Data & Analytics
  • Full Service
  • Quantitative Research
(817) 640-6166
(800) 262-5974
(817) 640-6567
604 Avenue H East
Arlington, Texas, 76011-3100
United States of America
Metropolitan Area:
Dallas-Fort Worth (TX)
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, Germany, France
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Market research resources (4)

Multidimensional Segmentation Multidimensional Segmentation

Market segmentation is widely accepted as the foundation for the development of marketing strategy. Segmentation analyses can help identify optimal target markets and can help guide the development of...

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Qualitative Package Design Research Qualitative Package Design Research

While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. So, the purpose of this article...

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Qualitative Analytics Qualitative Analytics

Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task ...

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