Miix Analytics Inc.
Miix Analytics is a Marketing Mix Modeling (MMM) and Marketing Analytics boutique based in Toronto, founded by industry expert Hilary Borndahl.
Top Suppliers of Marketing Mix Modeling
Econometric modeling that estimates the contribution of media, price, promotion, and external factors to sales or KPIs over time using aggregated data. Distinct from multi-touch attribution; used to optimize budget and simulate scenarios at channel and flight level.
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LOCATION
Toronto, Ontario, Canada
Featured Expert
Featured Expert
Miix Analytics Inc.
Data & Analytics
Consulting
International
Miix CEO, Hilary Borndahl, is a known expert Globally in MMM and ROI. She has consulted for over 150 brands from Fortune 500 Advertisers in MMM, Advanced Analytics and ROI optimization. Prior to Miix, Hilary launched Analytics for Kantar Canada and Marketing Effectiveness for Nielsen Canada.
LOCATION
Cape Town, South Africa
Knowsis
Data & Analytics
Consulting
Software & Technology
Psychology-backed intelligence products plus Data Alchemy OS, an autonomous platform for rapid, boardroom-ready behavioural insight.