Decision Analyst
Decision Analyst is a global consulting firm that uncovers insights that helps business grow by blending qualitative, quantitative, and analytics.
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Dana Stanley
Greenbook’s Chief Revenue Officer
Top Suppliers of Marketing Mix Modeling
Econometric modeling that estimates the contribution of media, price, promotion, and external factors to sales or KPIs over time using aggregated data. Distinct from multi-touch attribution; used to optimize budget and simulate scenarios at channel and flight level.
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LOCATION
Arlington, Texas
Decision Analyst is a global consulting firm that uncovers insights that helps business grow by blending qualitative, quantitative, and analytics.
Why choose Decision Analyst
Outstanding Qualitative
Superb Advanced Analytics
Global Expertise
Strategy Optimization
Brand Building