Client industry / audience: Data Collection,Full Service,International
Blockchain has come a long way from Crypto and Bitcoin. There is now a broader understanding of new Use Cases. Now, Blockchain has the capability to benefit the Retail and Food and Beverage industries.
As a major sponsor of the National Football League (NFL), Anheuser-Busch needed to leverage this relationship to better reach football fans and create a relevant and persuasive campaign. Specifically, Anheuser-Busch wanted to test and gather feedb
Client industry / audience: Data Collection,Full Service,Quantitative Research
A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, cle
Jeff McKenna, Senior Consultant, Chadwick Martin Bailey, Inc.
The gap between by-the-numbers strategic consultants and creative ad agencies can be bridged by effective market research. In this article Jeff McKenna explains how market segmentation finds consumer preferences, needs and brand attitudes that can he