P&K Research vs Provoke Insights
Company details
Description
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Provoke Insights is a women owned insights and strategy firm delivering research that helps brands make smarter marketing decisions, sharpen positioning, and stay ahead of what consumers want next. We do not just report findings. We uncover the human truth behind behavior and turn it into strateg
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Strategy-Led Research
Insights to Action
Brand & Media Strategists
Integrated Strategic Thinking
Trend-Driven Strategy
Location
Chicago, Illinois, United States
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Market Research Specialties
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Business Issue: Brand / product / service launch
Advertising Research
Advertising Effectiveness Research
Brand Positioning Research
Brand Equity Research
Features and attributes
Images
Santa Ana Testing Room
Chicago Qual Kitchen
