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The Logit Group

The Logit Group specializes in market research execution, delivering quality service on an affordable budget.

Data Collection

Qualitative Research

Quantitative Research

Featured in "Buyer's Guides"

Why choose Us

Methodologically agnostic

Tech driven solutions

Competitive costs

International scope

Value added insights

Features and attributes

Asynchronous platform

Chatbots for recruitment

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Intercept sampling

Marketplace / Programmatic

Mobile platform

Mobile UX and accessibility

Panel / Panel management

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social networks

Synchronous platform

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

What is The Logit Group?

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights powered by technology across a wide range of methodologies. Our proprietary online platforms and call centers can handle research engagements of all sizes. We work quickly, efficiently and are focused on quality all at competitive prices.


At Logit, we have a firm conceptual grasp of what research is and where the space is headed, and we always strive to get the job done right, on time and on budget.

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by The Logit Group

Published on Greenbook

2 results

The Shifting Landscape of Market Research Skills
Steve Male
The Shifting Landscape of Market Research Skills
GRIT

The Shifting Landscape of Market Research Skills

As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to ...

Steve Male

Steve Male

VP Innovation & Strategic Partnerships at The Logit Group

Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Sam Pisani
Dependable, Transparent, Representative: The “New Normal” for Sample Quality

Dependable, Transparent, Representative: The “New Normal” for Sample Quality

Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wi...

Sam Pisani

Sam Pisani

Managing Partner at The Logit Group

Research Resources

INFO

401 The West Mall

Suite 700

Toronto, Ontario,
Canada

M9C 5J5

Metro: Toronto (ON)

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Insights Association (United States)

CRIC (Canada)

ESOMAR (International)

AAPOR (United States)

Sam Pisani

Managing Partner

(416) 236-4770

Anthony Molinaro

Managing Partner

(416) 236-4770