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Dana Stanley
Greenbook’s Chief Revenue Officer
Insight By Design
We are a modern, bold & ambitious agency that delights our clients with a winning combination of design thinking, technology, & human connection.
Why choose Us
Agile research done right
Online Community experts
Digital qualitative pros
Save $ vs. big suppliers
Design-driven output
What is Insight By Design?
About Insight By Design
Insight By Design is a modern, bold & ambitious insights agency that delights our clients with a winning combination of design thinking, cutting-edge technology, and human connection.
Why Choose Us
- Intentional. We quickly become experts on your business, bringing rigor and focus to every project.
- Innovative. We supercharge insights using best-in-class technology and industry experts across strategy, analytics, AI, and design.
- Impactful. We deliver insights in beautiful, creative ways that inspire action and drive results.
Our agile approach means more creativity, less red tape, and exceptional value compared to legacy firms.
Our Services
We help teams unlock insights across Audience, Brand, Innovation, Communications, and Experience through:
- Full-Service Research: Strategic quantitative studies, in-depth qualitative research, and advanced analytics
- Enhanced Delivery: Design-driven reporting, custom communities, and compelling video storytelling
- Technology Integration: Emerging research tools and AI-powered insights for faster, deeper understanding
Our Expertise
We serve insights leaders across Technology, Media, Financial Services, CPG, Travel, and Health & Wellness. Our specialty audiences include Gen Z, affluent consumers, LGBTQ+ communities, and B2B decision-makers.
Our Track Record
We're proud to partner with leading brands including Amazon, Spotify, Netflix, Ralph Lauren, and NBC Universal. With dozens of 5-star reviews and many 10+ year client relationships, we consistently deliver work that makes our clients look like stars to their stakeholders.
Reviews
Top review
“Working with Chris and the Insight By Design team was a fantastic experience! Their qualitative research study provided invaluable insights into our customer base and brand positioning. Chris was attentive, responsive, and accommodating of our budget, ensuring we received the best possible outcomes. I highly recommend Insight By Design for their expertise and excellent service.
Top review
“The results of working with IBD on a baseline market research project were so beneficial, they did a refresh project for us too. The initial baseline project was a heavy lift, and Chris and team made it manageable and fun. I received the results late in 2019—and who knew the data would end up being the Museum’s compass to guide us through the pandemic. The investment in the research paid dividends, and I knew each dollar spent in an ad campaign was achieving maximum results. With our refresh research project now in hand, IBD has expanded our market knowledge, adding qualitative insights to the in-depth quantitative results they provided years earlier. IBD's work is an invaluable resource for the Museum.
Recognition
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Insight By Design
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