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FlexMR

We empower research, product and marketing teams to act decisively, stay close to customers and embed agile insight at the heart of every decision.

Panels / Communities

Qualitative Research

Software & Technology

Featured in "Buyer's Guides"

Why choose Us

Customer Salience Specialists

AURA Award Winners

Recommended by Clients

Industry Leading Technology

20+ Years Experience

Features and attributes

All-in-one platform

Asynchronous platform

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Mobile platform

Mobile usability testing

Mobile UX and accessibility

Participant CRM

Physical product testing

Product analytics

Qual & quant integration

Qual-at-scale platform

Research repository

Role-based tagging & alerts

Synchronous platform

Templated & automated testing

Text & sentiment analytics

Transcription quality

Unmoderated testing tools

Visual analysis tools

Web usability testing

What is FlexMR?

We help ambitious brands build a culture of Customer Salience that informs every decision with insight. We achieve this by blending the power of our online InsightHub platform with award-winning insight management and consultancy.

InsightHub brings together data collection, analysis and activation tools in a single, secure environment. The platform is trusted by leading brands such as Reckitt, Philips and British Gas to deliver transformational results and offer an unrivalled return on investment.

That's supported by a team has been at the forefront of innovation in market research for over a decade. During that time, we've collected 2m+ survey responses have been collected by our InsightHub platform, every one of which has informed critical decisions for our clients.

We've recruited over 300k InsightHub members across the globe, connecting our clients directly to their customers. Our skilled team have run over 2.6k qualitative projects, providing in-depth insight into complex behaviours, attitudes and emotions. And FlexMR has been trusted to deliver transformational impact for more than 200 research, product and marketing teams across the globe.

But don't just take our word for it. Here's what some of our clients have had to say:

"Even before we started working together, I was blown away by the support and kindness of the FlexMR client care teams. I’ve never experienced onboarding so smooth and every email I send is responded to with speed and good cheer. I look forward to working with the FlexMR crew for many more years to come." - Senior UX Researcher, The Home Depot

"We are answering challenging questions with InsightHub. It provides the insights that help us make decisions today, as well as the capacity to continue improving products and campaigns in the long-term. The platform is easy-to-use and a goldmine for valuable data." - Customer Insights Manager, Specsavers

Get in touch with the FlexMR team to join the Customer Salience revolution today.

Reviews

4.7

Based on 5 ratings

5.0

The FlexMR platform is straightforward, intuitive and participants like how easy to use it is. Client support is excellent and tailored to our needs rather than generic. Highly recommended

Verified Client

Research Director, Market Research, 21 - 50

4.5

We started our Virtual Internet Panel project in November 2020 and it has been a great experience for all involved. The help desk and staff have been extremely helpful throughout. Any issue or question we have had has been answered thoroughly and efficiently. We have many tools available to us and we are constantly kept up to date with training and advised how best to use these which have benefitted many members of the team. The team is always on hand to provide any assistance and give us the confidence to build a site that will benefit the whole company and our tenants and residents with how we gather their feedback and improve the services they receive whilst cutting down on other ways of contacts we previously had to use.

Verified Client

Tenant Involvement & Social Inclusion Co-Ordinator, Non-Profit, 101 - 500

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Market Research Products

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by FlexMR

Published on Greenbook

13 results

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How to Nurture Synthesis and Eradicate Business Conflicts with Insights
Research Methodologies

How to Nurture Synthesis and Eradicate Business Conflicts with Insights

Discover strategies to navigate conflicts arising from organizational silos and conflicting datasets. Learn how to foster collaboration and promote in...

Emily James

Emily James

Insights Marketer at FlexMR

Using Customer Salience to Improve Business Success
Research Methodologies

Using Customer Salience to Improve Business Success

Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...

Emily James

Emily James

Insights Marketer at FlexMR

Embracing the Dichotomy of Logic and Emotion in Market Research
Research Methodologies

Embracing the Dichotomy of Logic and Emotion in Market Research

Emotion and logic are two fundamental sides of the same coin that all sentient life possesses. We are well versed in both sides in daily human interac...

Emily James

Emily James

Insights Marketer at FlexMR

Client Projects and Success Stories

7 results

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Sure Telecom Builds Continuous Customer Connection

With customers in the Channel Islands, Isle of Man, in the South Atlantic and Diego Garcia, Sure Telecom supplies world-class communications services to both businesses and public sector clients. As a customer centric business the company delivers mobile, broadband, fixed line, data centre and enterprise solutions to consumers, corporate and public sector clients.

The size and geographic spread of Sure’s customer base in recent years has meant that face-to-face research has become a challenge in terms of accurate sampling, reach, and project frequency. To stay true to their customer-centric values, Sure decided they needed to change their approach.

Sure needed a more convenient platform that enabled their customers to feed back more easily, wherever they were at the time. They needed a pool of participants that were representative of all markets on hand to respond at speed, and they needed access to a wide variety of research methods to accommodate multiple projects across all product types and elements.

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Isagenix Places Customer Insight First

Founded in 2002, Isagenix is a multinational direct sales company that manufactures and distributes a range of science-based health and wellbeing products. The company seeks to inspire and empower Customers to live their best life through a journey of nutrition, health, and overall wellness.

As a direct-selling company, staying in tune with the needs of both Customers and sales associates is vital to the continued success of Isagenix. The IsaInsights panel has, for a number of years, been an important factor that has helped Isagenix remain aligned with their Customers.

However, in 2017, Isagenix sought a new research and technology partner who could host and manage the IsaInsights panel in a way that supported the brand’s global ambitions. Specifically, Isagenix required greater control of the platform and flexibility of service in order to place Customer insight at the heart of an even greater number of business decisions.

Crucially, the company sought a flexible platform that could enable the inhouse team to conduct more research and a partner who could extend and enhance the capabilities of that team during periods of high demand.

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Skybet Uses Insight to Encourage Responsible Gambling

The success of SkyBet has prompted its parent company to branch out further in the industry, leading to the creation of four additional brands: SkyVegas, SkyCasino, SkyBingo, and SkyPoker. As the brand has grown in recent years, the team have been taking action to promote responsible gambling practices, underpinned by insight into how customers use Sky Betting and Gaming services.

As a responsible gambling operator, Sky Betting and Gaming are dedicated to reducing the potential for customers to develop problematic gambling behaviours; the company, ever committed to the promotion of responsible gambling practices, are always seeking new ways to deliver safe services to their customers.

Developing new services, especially with groups at risk of gambling addiction, requires robust and reliable research. It’s therefore important that the team at SkyBet have access, at all times, to high quality qualitative and quantitative tools that can produce results at speed. Additionally, because the number of responsible gambling initiatives the team work on at any one time can vary, SkyBet sought a research partnership that could work in an agile, flexible manner.

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Research Resources

14 results

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INFO

ESOMAR (International)

MRS (United Kingdom)

AQR (United Kingdom)

Paul Hudson

Chief Executive Officer

Maria Twigge

Chief Sales Officer

Charlotte Duff

Client Relationship Manager