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FlexMR has been at the forefront of developing practical innovations in online market research for over a decade. During this time, we have worked with a cross-section of the world’s most innovative brands, including; iHeartMedia, Virgin Atlantic, Skybet, British Gas and Avery. Today, our team is committed to providing the technology, expertise and vision to deliver insight capable of making a real, tangible difference. We aim, with all clients, to embed agile insight generation at the heart of their decision making processes by combining a cutting-edge online platform with the expertise offered by our team of experienced researchers. Because every brand and research requirement is different, we offer a customised, flexible service that blends relevant qualitative & quantitative tools together and maximises return on investment.
To survive in today’s global marketplace, brands cannot afford to wait on data. Informed decisions must be made, fast. The InsightHub research platform has been designed to help achieve this, by providing an easy way to generate and embed customer insight throughout key decision-making processes. InsightHub offers a diverse array of qualitative and quantitative research tools all in one place, making it easy to manage, distribute and activate insight. Powerful user management features, the ability to run unlimited concurrent projects and a range of participant controls means access can even be shared across the enterprise, breaking down departmental silos. At the heart of the InsightHub platform is flexibility. We know that research agendas change and companies grow. That’s why we offer InsightHub in four distinct configurations which can be upgraded or changed at any time. In addition, any of our ten research tools may be added to a long-term licence or used temporarily to meet short-term project needs. Every platform licence includes secure hosting, data security compliance checks, 12 hours of support services, bespoke branding and a custom URL for free.MORE
Coventry Building Society are owned by their customers. Their members are, in a very real sense, their stakeholders. This means that any community the building society created would be populated by...Read this Case Study
The success of SkyBet has prompted its parent company to branch out further in the industry, leading to the creation of four additional brands: SkyVegas, SkyCasino, SkyBingo, and SkyPoker. As the b...Read this Case Study
Founded in 2002, Isagenix is a multinational direct sales company that manufactures and distributes a range of science-based health and wellbeing products. The company seeks to inspire and empower ...Read this Case Study
During a feasibility analysis of the UK that Ennera approached FlexMR. The senior leadership team required data-driven consumer intelligence to understand the current state of the personal energy m...Read this Case Study
With an eye for both depth and scale, Greenvale had been outsourcing qual and quant market research to a number of external agencies for the past few years. When the company met with FlexMR experts...Read this Case Study
Building on recent software developments, FlexMR have launched of a new line of consultative services, designed to empower research teams to educate, embed and promote the role of insights across depa...Read more »
Research professional Sally Nicholls has moved from the full service consumer insight agency Join the Dots, to the technology-led research firm FlexMR. Nicholls will join the growing FlexMR research t...Read more »
After significant international growth, FlexMR have hired Heather Wendlandt of GlimpzIt as North American Client Development Manager in order to help the firm expand and solidify presence in the US in...Read more »
FlexMR have launched a new integrated insight platform - InsightHub. An evolution of the company’s online research offering, the firm has said that the new platform will improve the performance of the...Read more »
After another strong year of business, FlexMR has promoted four longstanding members of staff in order to create a new client helpdesk that will provide enhanced support to a growing international cli...Read more »
If you ever wondered what the difference is and what impact this might have on a business, have a little read below.Read more »
The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that their decisions are informed by consumer insight.
Creating research experiences for real people is integral to enhancing the value of research for businesses and organisations. Through this participant-centric research design, businesses and clients gain a thorough and accurate understanding of real people and the human factors that detRead more »
Trust is a powerful emotional ally to brands and businesses, and it’s something that consumers hold in abundance. The gain or lack of trust can mean the difference between failure and success in all scenarios that we could possibly conceive, and not just in a business sense.