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Dana Stanley
Greenbook’s Chief Revenue Officer
Insights in Marketing
Creating an immersive space for clients and consumers to gain valuable insights, fuel brand growth, and enjoy a rewarding research journey.
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What is Insights in Marketing?
To marketers, marketing researchers and outside moderators, Insights in Marketing is THE marketing research firm where energy and creativity collide to ignite your project experience, delivering outcomes you'll love, that ensures you and your brand shine.
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i2Q Same Day Quantitative and Qualitative Quick Market Research
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Explore market research solutions, industries, markets, and business issues covered by Insights in Marketing
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Published on Greenbook
1 result
Ethnography Essentials
There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own.
Brian Fletcher
Vice President at Insights in Marketing
Client Projects and Success Stories
5 results
Major Appliance Manufacturer Improves Sales through Emotional Consumer Connection
A major appliance manufacturer lacked marketplace differentiation and was looking to create an emotional consumer connection with its target market. As such, it wanted to devise a messaging strategy that would go beyond functional category benefits to create an emotional consumer connection.
Project Objectives:
- Identify meaningful, emotional insights to leverage in marketing communications
- Understand the persuasion and break-through potential of various advertising campaigns
- Translate lead advertising campaign online in a way that emotionally resonates with consumers and is easy to navigate
Hybrid Quantitative & Qualitative Approach Allows CPG Manufacturer to Land on New Packaging Design
Our client, a large CPG manufacturing company, came to IIM hoping to discover the most effective packaging design for one of its new, all-natural products.
Client Objectives
- To launch a package design that communicates the new product’s unique, all-natural benefit in a way that resonates with consumers.
- To determine the optimal size for the packaging.
- To identify the most appealing package design to consumers.
IIM Enables Sports Team to Identify and Appeal to Target Consumers
Illinois-based MLS team the Chicago Fire wanted to understand the different segments of the Chicagoland sports market, as well as identify which segments to target and how to appeal to them.
Client Objectives
- Identify and quantify a customer target for the Chicago Fire
- Understand and measure growth opportunities for each consumer target
- Determine the most relevant brand positioning territories and key messages needed to capitalize on the growth opportunities