Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice. IIM’s team has years of client and supplier side experience across many industries and consumer segments. Whether you’re in CPG, durables, beauty, technology, spirits, financial services, retail, travel and entertainment or are focused on learning more about men, women, kids, athletes, business owners or doctors, they’ve done it and want to share their expertise with you. IIM never overdesigns their research approaches. IIM’s research methodologies include in-person qualitative, online and mobile qualitative, quantitative and a mixed method or hybrid research. They get to know your team and brand, what is relevant to your company along with your business goals and design an approach that efficiently and effectively delivers on your needs. The IIM team is counted on to successfully deliver against client objectives. They focus on addressing key issues and are always pushing themselves to deliver the most impactful results.