ACUPOLL Precision Research

ACUPOLL transcends the status quo with one-of-a-kind techniques to capture insight, solve strategy challenges and drive client innovation and marketing/advertising campaign success. Top 5 Reasons for Using ACUPOLL:

1. Our normative MarketDatabase contains over 55,000 concept, ads, packaging, and product test results
2. Our unique methods better capture your ideas' potential than competitive methods across today’s 3 key growth strategies: driving passionate niche/targeted enthusiasm, premiumization, and disruption
3. Eight (8) ACUPOLL clients have been recognized as Top 10 U.S. pacesetters and breakthrough innovations in recent years
4. Spark MCR captures respondent’s System 1 Impulse and System 2 Conscious Reflection reactions to your concepts, packages, ads, names, claims, and designs
5. In addition to our online quantitative surveys, ACUPOLL pioneered group qual+quant methodology for the industry in 1991, continuing today via our proprietary iPad in-person and Live Online real-time research systems. Combining the confidence of quant and probing “on-the-fly” insight of qual, these sessions help teams develop stronger concepts, positionings, and ad campaigns, faster, or to immerse in a consumer category, issue, acquisition opportunity, or co-creation effort in powerful ways.

Through it all, ACUPOLL provides proactive client leadership, perfect clarity on objectives, sound recommendations, and exceptional responsiveness and flexibility, led by client-facing managers averaging 21 years’ experience.