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Consumer Truth, Ltd. ®

Consumer Truth® is a qualitative marketing research boutique dedicated to delivering rich insights grounded in a brand's most pivotal asset-its TRUTH.

Qualitative Consultant

Qualitative Research

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Why choose Us

Breadth of experience

Category-agnostic

Strategy/goal-driven

We deliver the hard truth

Fun, cool people!

What is Consumer Truth, Ltd. ®?

Consumer Truth® is a qualitative marketing research consultancy, dedicated for the past 25 years, to delivering rich and useful consumer insights to a portfolio of 5-star brands. Our unique brand of Truth Discovery® combined with years of expertise in developing informed strategies, has built successful marketing and communication platforms for 5-star brands in diverse consumer and business related categories, spanning 3 continents. Clients continue to partner with us again and again, because they value our understanding of marketing and advertising strategy and appreciate recommendations grounded in a brand’s pivotal asset - its TRUTH. This we deliver within an honest, energetic and "truthful" context. Our video reporting tool, The Truth! Revue, combines animated graphics, music and voiceover with a high-energy summary of insight straight from the consumers' perspective.

Recognition

Women-Owned Business

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Consumer Truth, Ltd. ®

Research Services

INFO

Insights Association (United States)

QRCA (United States)

Isabelle Albanese

President & Founder

Ken Quaas

Partner