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Dana Stanley
Greenbook’s Chief Revenue Officer
Highlight vs Fathom
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Company details
Description
Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.
Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data. Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses
Type of company
Data & Analytics
Qualitative Research
Software & Technology
Data & Analytics
Software & Technology
Quantitative Research
Top benefits
>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards
Highest quality coding
Nuance, detail & accuracy
Save time & money
Always human-in-the-loop
Intuitive & powerful analytics
Location
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Bainbridge Island, Washington, United States
Market Research Specialties
Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Alcoholic Beverages [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Customer Experience Research
Survey Reporting and Analysis
Text Analytics
Open-End & Verbatim Response Coding
Customer Experience Benchmark Studies
Features and attributes
Demo recording
Images
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