Highlight vs Canvs

Company details

Description

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


Canvs helps brands understand what their customers are saying and what to do about it. Powered by AI, Canvs sifts through thousands of open-ended survey responses, reviews, comments, and conversations to quickly surface the themes, trends, emotions, issues, and ideas that matter most. By accelera

Type of company

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

  • Data & Analytics

  • Software & Technology

  • Qualitative Research

Top benefits

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

  • Clarity From Every Comment

  • Faster, Smarter Analysis

  • Shareable Stories, Fast

  • Built for Your Workflow

  • Emotions Drive Insights

Location

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Market Research Specialties

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Alcoholic Beverages [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

  • Text Analytics

  • Customer Experience Research

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Open-End & Verbatim Response Coding

  • Employee Experience & Satisfaction Research

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Canvs AI: Accelerating Insights and Elevating Empathy with Gen AI

    demo
    30 min

    Watch Recording

    Canvs AI: 'Neutral' is Not an Emotion: Unlocking Authentic Consumer Sentiment

    demo
    30 min

    Watch Recording

    Images

    Highlight

    Highlight

    Highlight

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