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Zappi

See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.

Data & Analytics

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Last updated on August 21st, 2025

Why choose Us

Agile decision-making

Transformation insights

Flexible solutions

Quality data

What is Zappi?

See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.

Get the inspiration to create and the validation to act.

How it works:

1. Launch research
Our proven methodologies give you consumer feedback while developing ads and innovations.
2. Get results
We reach the audience you care about and deliver quality, actionable results in real-time, with full results in 6 hours.
3. Refine and repeat

Compare your results to historical data and relevant benchmarks, then make meaningful changes to create something people love.

Inspire. Optimize. Validate.

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by Zappi

Published on Greenbook

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PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing
Brand Strategy

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Zappi null

Zappi

at Zappi

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

ZappiStore utilized agile methods to test Hershey Canada advertising

Georgia Psyllidou

Georgia Psyllidou

Director, Digital & Marketing Analytics at ZappiStore

2017 Predictions in Review

2017 Predictions in Review

Look back at what did and did not happen in 2017 from this past year’s market research predictions.

Dan Foreman

Dan Foreman

Chairman of the Board at ZappiStore

Research Resources