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Brand Research | Line & Franchise Extension

Market research firms that identify business opportunities to extend an established brand into a line or franchise. Choose a company to determine how a new product expanding on a base brand will create brand opportunities and open new product categories.

14 results are displayed in randomized alpha order, starting with "S", after featured listings.

Decision Point
Decision Point

Experienced researchers and marketers that thrive on providing solutions to complex issues. Experts in both quantitative and qualitative research.

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GC Metrics
GC Metrics

Full service global marketing insights firm bringing fresh perspective, uncommon insight, and data driven discovery to marketing solutions.

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RTi Research
RTi Research

Full service Top 50 MR agency with 30+ yr proven track record of combining the best of boutique thinking & service w/ large multinational capabilities

Read more about RTi Research »

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This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy.

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