Schaefer

Maintaining a satisfied workforce is crucial for operational success and retention in the transportation industry. Drive My Way identified a pressing need to understand the evolving landscape of driver satisfaction within America's professional truck driving community. Initial observations suggested a declining job and lifestyle satisfaction trend among CDL truck drivers, exacerbated by the entry of newer drivers into the field. This trend posed significant challenges for employers regarding recruitment, retention, and overall workforce stability. Schaefer was tasked with conducting comprehensive research to quantify these shifts in satisfaction and identify underlying factors contributing to driver discontent.

A multinational corporation, renowned for its innovative product line, faced the daunting task of determining the viability of expanding their footprint internationally. With a diverse range of markets to consider, the company needed detailed insights into customer preferences and market sizes across different regions. The goal was to identify which markets held the most promise for successful expansion without risking the brand's reputation or financial stability