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Generation Y

Companies that provide market research services related to people born between 1978 & 2000. This demographic group is often called Generation Y.

19 results are displayed in randomized alpha order, starting with "L", after featured listings.

Related Articles

Reaching Millennial Moms

Ashley McAllister

It is no surprise that we, as market researchers (and marketers), try hard to understand Millennial Moms. It is also no surprise why. It is a widely accepted (but somewhat dated) fact that women make the majority of purchase decisions for their household. Their opinion is worth a lot to us so we have to ask ourselves: are we connecting with them in the best way we can? We asked our moms if they think that they are targeted correctly.

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Millennials, Moments and Life Slices Millennials, Moments and Life Slices

Paul Donagher

This article, devoted to Millenials, includes a groundbreaking generational study, a new shopper experience technique, and an innovative technology for in-the-moment research.

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Changes in Grocery Shopping Patterns Driven by Demo’s and Technology Changes in Grocery Shopping Patterns Driven by Demo’s and Technology

Nufer Marketing Research, Inc.

There’s a dramatic shift underway in the way we buy groceries, driven by the shift in dominance from Baby Boomers to Millenials, and the upsurge in mobile technology. Implications for the grocery industry: expect even less loyalty to channels and brands than we have today.

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The Tour of Utah and Mobile Survey Technology

Dan Williams, Paul Johnson, Laura Haber, Opinionology

Implementing mobile survey technology during a major event provides a new response channel utilized by younger generations. It helps separate effects of immediacy from measurable spectator sentiment, and track the effectiveness of sponsorships.

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Selling Life Insurance to the Under-30 Crowd Selling Life Insurance to the Under-30 Crowd

Dan Gersten, Chadwick Martin Bailey, Inc.

Life Insurance: The investment product that protects more than just one's money. This article shares insights from a study of 1,500 U.S. consumers on insurance.

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