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Companies that offer market research services related to mothers. Review and compare vendors able to conduct a research project with mothers as a demographic group.

18 results are displayed in randomized alpha order, starting with "Y", after featured listings.

Smarty Pants
Smarty Pants

We are a full-service youth and family research and consulting firm with qualitative and quantitative expertise. Our name says it all.

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YouGov is a global market research and data company and is considered a pioneer of online market research.

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Ypulse, Inc.

Ypulse is a leading authority on youth culture. We research and communicate how today’s world is being shaped by the next generation.

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We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

Read more about Clearworks »

As a leading all-in-one global source for actionable insights, we help companies make clearer and better business decisions that drive better results.

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Reaching Millennial Moms

Ashley McAllister

It is no surprise that we, as market researchers (and marketers), try hard to understand Millennial Moms. It is also no surprise why. It is a widely accepted (but somewhat dated) fact that women make the majority of purchase decisions for their household. Their opinion is worth a lot to us so we have to ask ourselves: are we connecting with them in the best way we can? We asked our moms if they think that they are targeted correctly.

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i-on-Women Study Reveals Only 9 Percent of Women Feel Marketers are Marketing Effectively to HER i-on-Women Study Reveals Only 9 Percent of Women Feel Marketers are Marketing Effectively to HER

Insights in Marketing

A new study by Insights in Marketing, LLC's i-on-Women team reveals that marketers are failing to connect with female consumers. Only 9 percent of women feel like marketers are marketing effectively to HER. Considering that women control more than 80 percent of purchases across a range of categories, marketers are missing a valuable opportunity.

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