Current Forward vs Smarty Pants

Current Forward
Current Forward

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Smarty Pants
Smarty Pants

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Company details

Description

Current Forward is a consumer insights firm that helps brands like the San Antonio Spurs, Brilliant Earth, Priceline, Zoom, and Match Group find fresh ways to be relevant.


Current Forward's Data > Story > Action framework ensures that your company will understand the 'why'

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Gen Z Specialists

  • Data Storytellers

  • Qual, Quant & UX Research Experts

  • Trend Development Experts

  • Female Owned & Operated

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

Location

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Market Research Specialties

  • Full Service Qualitative Market Research

  • Online Focus Groups

  • B2B Research Market & Competitive Intelligence

  • Qualitative Market Research Services

  • Website Usability & UX

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Asynchronous platform
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Images

    Current Forward

    Current Forward

    Current Forward

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