Current Forward vs Material

Current Forward is a consumer insights firm that helps brands like the San Antonio Spurs, Brilliant Earth, Priceline, Zoom, and Match Group find fresh ways to be relevant.

Current Forward's Data > Story > Action framework ensures that your company will understand the 'why'

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce