Current Forward vs C+R Research

Current Forward
Current Forward

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C+R Research
C+R Research

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Company details

Description

Current Forward is a consumer insights firm that helps brands like the San Antonio Spurs, Brilliant Earth, Priceline, Zoom, and Match Group find fresh ways to be relevant.


Current Forward's Data > Story > Action framework ensures that your company will understand the 'why'

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Gen Z Specialists

  • Data Storytellers

  • Qual, Quant & UX Research Experts

  • Trend Development Experts

  • Female Owned & Operated

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

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Chicago, Illinois, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Online Focus Groups

  • B2B Research Market & Competitive Intelligence

  • Qualitative Market Research Services

  • Website Usability & UX

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Asynchronous platform
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Asynchronous platform
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • Images

    Current Forward

    Current Forward

    Current Forward

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