C+R Research vs Material

C+R Research
C+R Research

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Company details

Description

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici

Type of company

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

  • Intelligent Growth

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Customer Experience

  • Product Design

Location

Chicago, Illinois, United States

New York, New York, United States

Market Research Specialties

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Advanced Analytics
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing