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Dana Stanley
Greenbook’s Chief Revenue Officer
C+R Research vs Material
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Company details
Description
For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Qualitative Research
Quantitative Research
Panels / Communities
Full Service
Qualitative Research
Quantitative Research
Top benefits
Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Business-to-Business Research
Consumer Attitude & Usage Research
Shopper Insights
Market Segmentation
Brand Equity Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers