Current Forward vs decision point

Current Forward
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decision point
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Company details

Description

Current Forward is a consumer insights firm that helps brands like the San Antonio Spurs, Brilliant Earth, Priceline, Zoom, and Match Group find fresh ways to be relevant.


Current Forward's Data > Story > Action framework ensures that your company will understand the 'why'

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Gen Z Specialists

  • Data Storytellers

  • Qual, Quant & UX Research Experts

  • Trend Development Experts

  • Female Owned & Operated

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

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Madison, Wisconsin, United States

Market Research Specialties

  • Full Service Qualitative Market Research

  • Online Focus Groups

  • B2B Research Market & Competitive Intelligence

  • Qualitative Market Research Services

  • Website Usability & UX

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 3 ratings

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    Images

    Current Forward

    Current Forward

    Current Forward

    decision point

    decision point

    decision point