Smarty Pants vs Starlight Analytics

Smarty Pants
Smarty Pants

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Starlight Analytics
Starlight Analytics

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Company details

Description

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Smarter Insights for Sustainable Brand Growth


Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth. 


Finding growth opportunities in a hypercompetitive mark

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Quantitative Research

  • Qualitative Research

  • Data & Analytics

Top benefits

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

  • Deep Industry Expertise

  • Practical and Usable Insights

  • Alternative Data Sources

  • Quick Turnaround Times

  • 100% US-based Staff

Location

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Market Research Specialties

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

  • Packaging Testing

  • Price & Pricing Research

  • Apparel & Clothing [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

  • Foods & Nutrition [market sector expertise]

Features and attributes

  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Image and Video Monitoring
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qualitative Data Analysis
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Text & sentiment analytics
  • Web usability testing
  • AI-Powered Trend Detection
  • Advanced Analytics
  • Analysis of Owned Content
  • Audience/Influencer Analytics
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Custom tracking surveys
  • Customizable Dashboards
  • E-commerce
  • Image and Video Monitoring
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Natural language queries
  • Omnibus brand tracking
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Qualitative Data Analysis
  • Social Media & Web Analytics
  • Social Media Management
  • Social Media Monitoring
  • Survey Analysis
  • Text & sentiment analytics
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 10 ratings

    See details

    Recognition

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    Recommended by Clients [2025]

    Recommended by Clients [2025]