Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive mark
Full Service
Qualitative Research
Quantitative Research
Quantitative Research
Qualitative Research
Data & Analytics
Youth & family expertise
Creative methods
Compelling deliverables
Best-in-class talent
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
---
---
Market Research with Children
Market Research with Teenagers & Youth
Full Service Quantitative Market Research
Full Service Qualitative Market Research
Moderating with Children
Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
---
---
Recommended by Clients [2025]