Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Youth & family expertise
Creative methods
Compelling deliverables
Best-in-class talent
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
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Madison, Wisconsin, United States
Market Research with Children
Market Research with Teenagers & Youth
Full Service Quantitative Market Research
Full Service Qualitative Market Research
Moderating with Children
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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