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Dana Stanley
Greenbook’s Chief Revenue Officer
Material vs TRC Insights
Company details
Description
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Full Service
Qualitative Research
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
New York, New York, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]