MarketCast

MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical business decisions. Today, MarketCast counts some of the biggest names in entertainment and lifestyle brands as clients, including leading Hollywood studios, beverage makers, streaming services, and sports leagues and teams.

Powering the Ad Lifecycle:

MarketCast works across the whole ad lifecycle, from early concepts and storyboard testing through in-market ad and cross-media campaign measurement to help predict in-market performance before ads take flight as well as measure ad performance through real-world exposure.

Brand Tracking Supercharged:

Traditional brand health research often looks back instead of forward and leaves big questions unanswered – like why brand performance is changing and how it impacts the business. MarketCast is changing the brand research game forever by fusing surveys with real-time data signals to understand how consumer fandom impacts the brand and bottom line.

Advertising Attribution:

Marketers need to move beyond traditional measurement to understand how their investments are driving brand and business performance. MarketCast is at the heart of advertising and media fandom. Our mix of research, data science, and marketing effectiveness products uncover whether ads and campaigns are moving audiences to act.

Custom Research & Insights:

Our team of researchers dives deep into the heads of fans to understand how they think and feel about a wide range of products and services, from CPG and QSR to Automotive, Technology, and Sports and Entertainment. We transform this knowledge into insights to shape your marketing strategies, refine advertising and content, and fuel new product innovations.