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Market Research for Global or Multinational Branding

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POSITIVE

Welcome to Positive. We've built Chicago's 1st "Research Bar" and Insights Lounge. Our space is ideal when you need a casual and relaxed setting.

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Brandtrust
Brandtrust

Brandtrust is a research and strategy firm that utilizes applied social and behavioral sciences to solve complex business challenges.

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GlobaLexicon
GlobaLexicon

Founded by an experienced researcher and accredited as an MRS company partner, GlobaLexicon is the leading expert in Market Research language services

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What does it take to be a Hero? What does it take to be a Hero?

Anjali Puri & Irene Hubertz

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.

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