Traditional qualitative market research is often too time-consuming and expensive to be used as a scalable method for ad testing and product innovation for global brands. In order to better serve their consumer client brands, MetrixLab needed an i
Client industry / audience: Qualitative Research,Quantitative Research
As a global company with a presence in almost 200 countries, Airbnb’s product needs to be intuitive for different cultures and highly localized for each language. User research, however, focused primarily on the English-speaking members of t
Client industry / audience: Data Collection,Quantitative Research
,Software & Technology
Cimigo is an organization of 200 market research specialists working in offices all across Asia - including China, Hong Kong, India, Indonesia and Vietnam. They form lasting partnerships with the regions’ leading brands, using market re
2016 Q1-Q2 GRIT Report commentary by Mark Simon, Managing Director of North America & Managing Director of Toluna Digital for Toluna, sharing his thoughts on the current state of the market research industry.
It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.