Artificial Societies

Artificial Societies is an AI powered synthetic research company that simulates decisions that matter so you can move forward with clarity and conviction.

Our platform, Radiant, lets research and insights teams run surveys, interviews and focus groups with synthetic audiences, so they can test messages, concepts and strategies before committing budget or making consequential decisions.

Most synthetic personas are generated from a short description and answer in isolation. Radiant works differently. Each audience is a network of interconnected AI personas built from real-world observations and, where useful, a client's own first-party data such as CRM records or past surveys and interview results. Because the personas are connected, Radiant models how opinion forms and spreads through a group, not just how individuals answer a question.

Teams use Artificial Societies to:

1. reach high-value and hard-to-reach audiences that are slow or costly to recruit
2. pre-test ideas before live research, so fieldwork focuses on the strongest options
3. run experiments, such as comparing how different messages shift opinion
4. get results within hours, with the reasoning behind every individual response

Our team includes behavioural and data scientists from Oxford and Cambridge. We publish our methods, including where synthetic results fall short, and have released a validation framework so buyers can judge the evidence behind any synthetic provider, including us.