AI Interviews by Artificial Societies

One-to-one interviews with synthetic personas to explore motivations, test ideas and revisit any survey answer in depth.

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What is AI Interviews

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In-depth, one-to-one conversations with individual personas from any of our societies. 1. Choose who to talk to: pick personas by segment, or select a specific respondent from a survey you've already run. 2. Set the discussion guide: define the objective, questions and any stimulus. 3. Run the inte...

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Key features:

Follow up any survey response.

Revisit a respondent's answer in a one-to-one interview to explore their motivations, clarify what they meant or test a follow-up idea.

Interview audiences you can't easily recruit.

Speak to senior, niche or hard-to-reach personas without the delays and costs of recruitment.

Reasoning behind every answer.

See why each persona responded the way they did, not just what they said.

Interviews alongside groups.

Interview personas before a focus group to record their individual views, then see how those views shift once they're in the room.