Artificial Societies: Focus Groups in Action

Picture this. You're finalising concepts for a launch and need to know how your target audience will react. A focus group would be ideal. But you need answers by next week, and the people you need rarely sign up to research panels. There's no way you'll recruit and run a group in time.

Until now, researchers didn't have much choice. Our synthetic focus groups change that.

Patrick Sharpe, co-founder and Chief Product Officer at Artificial Societies, runs one live, so you can watch opinions shift in real time as the discussion unfolds.