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QRi Consulting

Company Description

We are specialists in in-depth Qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers, by getting ‘inside the consumer mind’, and also by measuring emotion, using in-depth projective techniques. Working in areas as diverse as Automotive, Digital Technology, FMCG, Health and Wellbeing, Fragrance & Flavour and Country Branding, our tailor made approach includes: • Brand development, Loyalty and Relationships. • Corporate and Brand Identity, Image and Reputation. • Communication Development and Evaluation. • Product Innovation, Design and Sensory. • Packaging Design. Our proprietary methods include ECGs® (Extended Creativity Groups), Lovemarker®, Sensations® and BrandWorld®. We bring alive consumer insights, identify gaps and needs, and optimise product, brand and communication strategy.

Affiliations:
  • QRCA (United States)
  • AQR (United Kingdom)
  • MRS (United Kingdom)
  • ESOMAR (International)
  • BPS, SCP
Company type:
  • Full Service Market Research
Telephone:
+4420-7836 9388
Address:
30 Charing Cross Road
London, WC2H 0DB
United Kingdom
Countries where research is conducted:
United Kingdom
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