Tru Market

Today's B2B and B2C markets can be filled with blind spots and difficult to navigate. Dynamics such as Negotiated Pricing, Real-Time Discounting, Live Retention Offers, Sales Team Performance, Competitor Attacks, Cross-Selling, and more, are creating a fast-changing in-market landscape in which decision-making is difficult. Managers need greater transparency and greater insight into the in-market environment.

Tru Market can help. Through a proprietary suite of Mystery Shopping Methodologies and Intelligence Gathering Vehicles, Tru Market brings transparency to in-market dynamics.

The core of Tru Market's business is providing pricing, product, sales, and competitive intelligence data via mystery shopping that can’t be found elsewhere. Tru Market also offers Pricing and CX Strategy Consulting. All strategies, playbooks, and digital battle cards are developed based on actual in-market activity, not assumptions.

Tru Market's output is powerful and drives real impact across the enterprise: Pricing strategies that reflect real market dynamics; Margin and revenue optimization; Faster response to market changes and real-time competitive incursions; Improvements in sales team performance and overall customer experience.

Tru Market works confidentially and discreetly with clients across industries and across company size. The majority of Tru Market engagements are conducted in North America and Europe.

Contact Tru Market today at [email protected]. We want to help you find greater transparency in your market.