Zappi vs Highlight

Zappi

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Highlight

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Company details

Description

See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.

Get the inspiration to create and the validation to act.

How it works:

1. Launch research
Our proven methodologies give you consumer

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Type of company

Data & Analytics
Software & Technology

Data & Analytics
Qualitative Research
Software & Technology

Top benefits

Agile decision-making
Transformation insights
Flexible solutions
Quality data

>90% Completion Rates
Expert Research Blueprints
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

Location

London, United Kingdom

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Market Research Specialties

Advertising Research
Concept Testing
Agile Market Research
Advertising Effectiveness Research
Advertising Communication Strategy Research

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Market Research with Children
Beverages [market sector expertise]

Features and attributes

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Demo recording

Zappi: Using Artificial Intelligence to Supercharge Customer-Led Innovation

demo

30 min

Watch Recording

Highlight: Product Intelligence Platform Demo

demo

30 min

Watch Recording

Images

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Popular comparisons

Highlight vs Infotools | Harmoni

Zappi vs Blix

Highlight vs Starlight Analytics

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Zappi vs Canvs

Highlight vs CivicScience

Highlight vs Blix

Zappi vs CivicScience

Zappi vs SMG

Zappi vs Infotools | Harmoni

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