Zappi vs Highlight

Company details

Description

See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.

Get the inspiration to create and the validation to act.

How it works:

1. Launch research
Our proven methodologies give you consumer

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


Show more

Type of company

  • Data & Analytics

  • Software & Technology

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

  • Agile decision-making

  • Transformation insights

  • Flexible solutions

  • Quality data

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

Location

London, United Kingdom

---

Market Research Specialties

  • Advertising Research

  • Concept Testing

  • Agile Market Research

  • Advertising Effectiveness Research

  • Advertising Communication Strategy Research

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Alcoholic Beverages [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

    Zappi: Using Artificial Intelligence to Supercharge Customer-Led Innovation

    demo
    30 min

    Watch Recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Images

    ---

    Highlight

    Highlight

    Highlight