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Dana Stanley
Greenbook’s Chief Revenue Officer
Prelaunch.com
Prelaunch.com helps brands de-risk innovation early and find product–market fit by co-creating with real future customers.
Why choose Us
1M+ Community
Real-time Decision Making
Ready-to-Buy Customers
Bullet-Proof Insights
Cost Effective
What is Prelaunch.com?
Prelaunch.com is the leading platform for validation and product concept testing. By simulating real purchase behavior before launch, Prelaunch.com enables companies to understand true market demand, optimize product-market fit, and confidently scale with data-backed decisions.
Our platform helps innovators avoid costly missteps by offering a risk-free environment to test pricing, messaging, positioning, and core product assumptions. Whether you're refining your prototype for retail or DTC launch, Prelaunch.com empowers you to build products the market actually wants.
Our Services Include:
- Market Validation – Gauge real purchase intent using Prelaunch Pages with simulated checkout.
- Buyer Insights – Get rich data on customer demographics, preferences, and purchase motivations.
- Price Testing – Find the most effective pricing strategy through A/B tests.
- Messaging Optimization – Learn what resonates best with your audience before launch.
- Community Building – Build an early, engaged audience of potential buyers and evangelists.
Industries we have served include: consumer appliances, packaged goods, home & lifestyle products, health & wellness devices, wearables & fitness tech, mobility & transportation, smart devices & IoT and more.
Prelaunch.com gives brands unmatched insights and confidence to launch smarter, faster, and more successfully.
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Concept Testing
Prelaunch.com helps you test early-stage product concepts with real buyers, validate demand, and optimize every detail before launch—backed by data.
Price Testing
Prelaunch.com helps you test multiple price points with real buyers, measure purchase intent, and find the optimal price before launch—backed by data.
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