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Company Description

W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies. Our diverse team addresses each custom study uniquely, ensuring the highest quality and standards. From transformative group, in-context, and digital qualitative inquiry, to robust quantitative surveying and visually evocative multivariate data modeling, we offer clients a wide range of insightful and innovative research consulting services. W5 delivers strategic solutions to ensure impactful, sustainable advantage.

Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
(919) 932-1117
(919) 932-1127
3211 Shannon Road Suite 610
Suite 610
Durham, North Carolina, 27707
United States of America
Metropolitan Area:
Raleigh (NC)
North Carolina
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Brazil, Chile, France, Hong Kong, Italy, Japan, Mexico, South Korea, Spain, Sweden, The Netherlands, Venezuela
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Market research resources (10)

W5 on Consumer Journeys W5 on Consumer Journeys

Interest in consumer journey research has increased rapidly in recent years among those seeking to understand the complex purchase process in today’s digital world. From connecting on social media to ...

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W5 on Strategic Tracking W5 on Strategic Tracking

Strategic tracking of brand health and perceptions over time helps companies understand which marketing initiatives are successful and where future efforts may be focused to improve market positioning...

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W5 on Design Driven Deliverables W5 on Design Driven Deliverables

Making marketing research findings distinct and memorable can be a challenge. Results are typically presented as slides with bullet points, charts, and graphs?flattening findings into a one-size-fits-...

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W5 on Ethnography W5 on Ethnography

Consumer ethnography interprets daily life rituals such as cooking, communicating, working, and shopping to uncover the motivations and meanings of those behaviors. Ethnographic research delves beneat...

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W5 on Personas W5 on Personas

Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable ta...

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W5 on Segmentation W5 on Segmentation

Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand. Segmentation is a powerful tool pro...

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From the blog: W5 Blog

Spotlight: Consumer Journeys, It’s Okay to Ask for Directions

Here at W5 we’ve been thinking about how consumers behave for a long time. How they consider, shop, and purchase products can range from reflexive to complicated. Recognizing this, we have been focusing on Consumer Journey work to clarify their […] The post Spotlight: Consumer Journeys, ItR

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Trouble in Toyland

It may come to a surprise to you dear reader, that I am quite the lover of miniature recreations of pop culture icons, you may call me a toy collector-sure. As you may or may not know, a once beloved […] The post Trouble in Toyland appeared first on .

Mindset List for the Class of 2021

A few years back, we featured The Mindset List for the Class of 2015 and thought it would be fun to revisit that list and see what treasures The Mindset List for the Class of 2021 hold. For those of […] The post Mindset List for the Class of 2021 appeared first on .