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W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies. Our diverse team addresses each custom study uniquely, ensuring the highest quality and standards. From transformative group, in-context, and digital qualitative inquiry, to robust quantitative surveying and visually evocative multivariate data modeling, we offer clients a wide range of insightful and innovative research consulting services. W5 delivers strategic solutions to ensure impactful, sustainable advantage.
3211 Shannon Road Suite 610 , Suite 610
Durham, North Carolina, 27707
United States of America, Raleigh (NC)
Consumer journey research explores the decision making process for today’s digitally savvy shopper. This white paper provides an overview of the key touchpoints in the modern consumer journey, how the...Read more »
Ethnographic research is an ideal methodology for understanding real world behaviors and attitudes and can be used for a variety of purposes including message development, brand engagement strategies,...Read more »
Design Driven Deliverables include any method of communicating research findings that goes beyond the standard research report.Read more »
Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmenta...Read more »
W5’s approach to tracking research goes beyond measuring brand and advertising awareness to explore a changing marketplace, bringing depth and context to consumer behavior and attitudes.Read more »
Developing personas to supplement and give depth to traditional research results provides companies with a better platform for successful, consumer-driven concept development, design, and marketing st...Read more »
With great pride, I have an undergraduate degree in Liberal Arts. Technically, I have a concentration in social science, but was also required to take a bevvy of courses in the humanities and natural sciences; the degree conferred to me […] The post Whaddah Ya Know, Kid? appeared first on .
What better way to argue the undeniable value of an infographic than with an infographic? A staple in W5’s Strategy Practice toolbox, data visualization techniques have become increasing important in delivering research findings in a way that creates “stickiness.” Distilling […] The post Why IRead more »
On a recent summer trip, I visited MASS MOCA (Massachusetts Museum of Contemporary Art) located in North Adams, Massachusetts. It is quite a place. Situated in a series of buildings that were originally factories, it is now one of the […] The post Are you really my friend? appeared first on .Read more »