Advertisement Advertisement


Company Description

W5 is an independent, custom marketing research firm. We provide answers to today’s toughest business questions by looking at the world from the “inside out,” bringing companies into the homes, offices, retail, and virtual environments of today’s consumer and customers. From immersive, cultural in-context qualitative inquiry, to robust quantitative techniques encompassing surveying and sophisticated data modeling to humanize data, we offer a range of traditional and innovative services. W5 provides more than research results—we deliver knowledge that empowers clients to confidently make decisions that drive sustainable growth.

Company type:
  • Full Service
  • Qualitative Research
  • Quantitative Research
(919) 932-1117
(919) 932-1127
3211 Shannon Road
Suite 610
Durham, North Carolina, 27707
United States of America
Metropolitan Area:
Raleigh (NC)
North Carolina
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Austria, Belgium, Brazil, Chile, France, Hong Kong, Indonesia, Italy, Japan, Mexico, Poland, Russia, Singapore, South Korea, Spain, Sweden, The Netherlands, Venezuela
see full list »

Market research resources (10)

W5 on Consumer Journeys W5 on Consumer Journeys

Interest in consumer journey research has increased rapidly in recent years among those seeking to understand the complex purchase process in today’s digital world. From connecting on social media to ...

Read more »
W5 on Strategic Tracking W5 on Strategic Tracking

Strategic tracking of brand health and perceptions over time helps companies understand which marketing initiatives are successful and where future efforts may be focused to improve market positioning...

Read more »
W5 on Design Driven Deliverables W5 on Design Driven Deliverables

Making marketing research findings distinct and memorable can be a challenge. Results are typically presented as slides with bullet points, charts, and graphs?flattening findings into a one-size-fits-...

Read more »
W5 on Ethnography W5 on Ethnography

Consumer ethnography interprets daily life rituals such as cooking, communicating, working, and shopping to uncover the motivations and meanings of those behaviors. Ethnographic research delves beneat...

Read more »
W5 on Personas W5 on Personas

Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable ta...

Read more »
W5 on Segmentation W5 on Segmentation

Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand. Segmentation is a powerful tool pro...

Read more »

My Rating

You must be a logged in GreenBook user to rate this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.


You must be a logged in GreenBook user to add notes for this vendor.

Please log in to add a note for this vendor. Don't have a MyGreenBook account? Register your free account now.


You must be a logged in GreenBook user to tag this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.