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W5 is an established mid-size research agency, collaborative and boutique in nature, creative and nimble in our approach to full-service marketing research and research strategy services. Headquartered in Durham, N.C., we ensure the highest quality and standards in the work we perform for our clients while maintaining a work-life balance that accommodates family and community participation. Our diverse team, hailing from academe, agency, consulting and client-side, uniquely address methods of discovery and application. From transformative group, in-context and digital qualitative inquiry to robust quantitative techniques encompassing surveying and sophisticated data modeling, we offer a range of innovative services. We deliver strategic solutions to ensure impactful, sustainable advantage.
3211 Shannon Road Suite 610 , Suite 610
Durham, North Carolina, 27707
United States of America, Raleigh (NC)
Consumer journey research explores the decision making process for today’s digitally savvy shopper. This white paper provides an overview of the key touchpoints in the modern consumer journey, how the...Read more »
Ethnographic research is an ideal methodology for understanding real world behaviors and attitudes and can be used for a variety of purposes including message development, brand engagement strategies,...Read more »
Design Driven Deliverables include any method of communicating research findings that goes beyond the standard research report.Read more »
Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmenta...Read more »
W5’s approach to tracking research goes beyond measuring brand and advertising awareness to explore a changing marketplace, bringing depth and context to consumer behavior and attitudes.Read more »
Developing personas to supplement and give depth to traditional research results provides companies with a better platform for successful, consumer-driven concept development, design, and marketing st...Read more »
From time to time we like to share how the big ideas on our blog get translated into research engagements that help our clients. The following project leveraged multiple qualitative approaches to shed light on consumer perceptions, feelings, and behavior. […] The post Spotlight: Exploring EaseRead more »
Bayesian analysis is a method of learning based in probability theory, in which a hypothesis is updated as more information becomes available. Bayesian analysis is compelling and powerful in modeling and predicting consumer behaviors based on survey response. In market research, […] The post ARead more »
This monthly blog post highlights one W5er with a fun questionnaire that will provide a snapshot of who we are as a company and as individuals. Today we meet Kate, a Practice Consultant on the qualitative team. The post GETTING TO KNOW W5 – QUESTIONNAIRE appeared first on .