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W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies. Our diverse team addresses each custom study uniquely, ensuring the highest quality and standards. From transformative group, in-context, and digital qualitative inquiry, to robust quantitative surveying and visually evocative multivariate data modeling, we offer clients a wide range of insightful and innovative research consulting services. W5 delivers strategic solutions to ensure impactful, sustainable advantage.
3211 Shannon Road Suite 610 , Suite 610
Durham, North Carolina, 27707
United States of America, Raleigh (NC)
Interest in consumer journey research has increased rapidly in recent years among those seeking to understand the complex purchase process in today’s digital world. From connecting on social media to ...Read more »
Strategic tracking of brand health and perceptions over time helps companies understand which marketing initiatives are successful and where future efforts may be focused to improve market positioning...Read more »
Making marketing research findings distinct and memorable can be a challenge. Results are typically presented as slides with bullet points, charts, and graphs?flattening findings into a one-size-fits-...Read more »
Consumer ethnography interprets daily life rituals such as cooking, communicating, working, and shopping to uncover the motivations and meanings of those behaviors. Ethnographic research delves beneat...Read more »
Personas are a research tool that provides a better platform for successful, consumer-driven concept development, design, and marketing strategies. Organizations are often faced with the unenviable ta...Read more »
Segmentation is an analytical process that identifies key segments within a target market and determines which segments are of higher or lower priority for a brand. Segmentation is a powerful tool pro...Read more »
The month of June is filled with events, with graduations, Father’s Day and the official start of summer just to name a few. But despite some being unaware June is also LGBT Pride month. What does that mean exactly? According to […] The post Pride in Marketing Research appeared first on .
The 23rd edition of the GRIT Report is out, the leading and most comprehensive survey of the market research industry. While the report has historically tracked trends in the market research industry, including the “GRIT Top 50” rankings of research […] The post GRIT, GDPR, and Blockchain appeRead more »
Thanks to all the fascinating people we meet as consumer researchers, W5 is a unique place—firmly established in the present, but ever-evolving, open to what’s new. Cheers to the next sweet 16! The post A Sweet Milestone appeared first on .