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Company Description

W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies. Our diverse team addresses each custom study uniquely, ensuring the highest quality and standards. From transformative group, in-context, and digital qualitative inquiry, to robust quantitative surveying and visually evocative multivariate data modeling, we offer clients a wide range of insightful and innovative research consulting services. W5 delivers strategic solutions to ensure impactful, sustainable advantage.

Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
(919) 932-1117
(919) 932-1127
3211 Shannon Road Suite 610
Suite 610
Durham, North Carolina, 27707
United States of America
Metropolitan Area:
Raleigh (NC)
North Carolina
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Brazil, Chile, France, Hong Kong, Italy, Japan, Mexico, South Korea, Spain, Sweden, The Netherlands, Venezuela
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Market research resources (6)

W5 on Consumer Journeys W5 on Consumer Journeys

Consumer journey research explores the decision making process for today’s digitally savvy shopper. This white paper provides an overview of the key touchpoints in the modern consumer journey, how the...

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W5 on Ethnography W5 on Ethnography

Ethnographic research is an ideal methodology for understanding real world behaviors and attitudes and can be used for a variety of purposes including message development, brand engagement strategies,...

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W5 on Design Driven W5 on Design Driven

Design Driven Deliverables include any method of communicating research findings that goes beyond the standard research report.

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W5 on Segmentation W5 on Segmentation

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmenta...

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W5 on Strategic Tracking Research W5 on Strategic Tracking Research

W5’s approach to tracking research goes beyond measuring brand and advertising awareness to explore a changing marketplace, bringing depth and context to consumer behavior and attitudes.

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Personas Personas

Developing personas to supplement and give depth to traditional research results provides companies with a better platform for successful, consumer-driven concept development, design, and marketing st...

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From the blog: W5 Blog

Veterans are people, too

Marketing across channels has been decidedly veteran-focused this week as brands offer their yearly thanks to veterans. That got us thinking about the work we’ve done with veterans and the lessons we’ve learned along the way. Veterans are often discussed […] The post Veterans are people, too a

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Have you ‘bean’ to CRC?

Last month the annual Insights Association Corporate Researchers Conference, CRC, was held in the Windy City. Amid the buzz of a Cubs Playoffs Series corporate researchers, vendors, CEOs, a Forbes 30 under 30, a Yale University professor, an Atlantic Editor, […] The post Have you ‘bean&#

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It’s in the cards

It’s time for the 2017 #WorldSeries!  Unsurprisingly, World Series advertising doesn’t hold a candle to Super Bowl ads. Even when the World Series stretches into 7 games, ad revenues still don’t come close to what networks make in one evening […] The post It’s in the cards appeared first

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