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Company Description

W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where, and why people relate to products, services, and brands. W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies. Our diverse team addresses each custom study uniquely, ensuring the highest quality and standards. From transformative group, in-context, and digital qualitative inquiry, to robust quantitative surveying and visually evocative multivariate data modeling, we offer clients a wide range of insightful and innovative research consulting services. W5 delivers strategic solutions to ensure impactful, sustainable advantage.

Company type:
  • Full Service Market Research
  • Qualitative Research Services
  • Quantitative Research Services
(919) 932-1117
(919) 932-1127
3211 Shannon Road Suite 610
Suite 610
Durham, North Carolina, 27707
United States of America
Metropolitan Area:
Raleigh (NC)
North Carolina
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Brazil, Chile, France, Hong Kong, Italy, Japan, Mexico, South Korea, Spain, Sweden, The Netherlands, Venezuela
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Market research resources (6)

W5 on Consumer Journeys W5 on Consumer Journeys

Consumer journey research explores the decision making process for today’s digitally savvy shopper. This white paper provides an overview of the key touchpoints in the modern consumer journey, how the...

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W5 on Ethnography W5 on Ethnography

Ethnographic research is an ideal methodology for understanding real world behaviors and attitudes and can be used for a variety of purposes including message development, brand engagement strategies,...

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W5 on Design Driven W5 on Design Driven

Design Driven Deliverables include any method of communicating research findings that goes beyond the standard research report.

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W5 on Segmentation W5 on Segmentation

Market segmentation allows you to identify those who are likely to benefit from your products and services and those who are not viable prospects. This white paper illustrates the benefits of segmenta...

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W5 on Strategic Tracking Research W5 on Strategic Tracking Research

W5’s approach to tracking research goes beyond measuring brand and advertising awareness to explore a changing marketplace, bringing depth and context to consumer behavior and attitudes.

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Personas Personas

Developing personas to supplement and give depth to traditional research results provides companies with a better platform for successful, consumer-driven concept development, design, and marketing st...

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From the blog: W5 Blog

Whaddah Ya Know, Kid?

With great pride, I have an undergraduate degree in Liberal Arts. Technically, I have a concentration in social science, but was also required to take a bevvy of courses in the humanities and natural sciences; the degree conferred to me […] The post Whaddah Ya Know, Kid? appeared first on .

Why Infographics are Essential to Marketing Research

What better way to argue the undeniable value of an infographic than with an infographic? A staple in W5’s Strategy Practice toolbox, data visualization techniques have become increasing important in delivering research findings in a way that creates “stickiness.” Distilling […] The post Why I

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Are you really my friend?

On a recent summer trip, I visited MASS MOCA (Massachusetts Museum of Contemporary Art) located in North Adams, Massachusetts. It is quite a place. Situated in a series of buildings that were originally factories, it is now one of the […] The post Are you really my friend? appeared first on .

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