Client industry / audience: Data Collection,International,Focus Group Facility
North Carolina State University is a public, coeducational research school. Their objective is to analyze the market conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadma
Client industry / audience: Data Collection,Quantitative Research
,Software & Technology
Cimigo is an organization of 200 market research specialists working in offices all across Asia - including China, Hong Kong, India, Indonesia and Vietnam. They form lasting partnerships with the regions’ leading brands, using market re
Glenn Weissman, Vice President, Ebony Marketing Systems
When conducting healthcare market research one must be cognizant of cultural nuances, differences, and perceptions. The emergence of Hispanics, Asians and African Americans present a unique set of problems when conducting market research.
Most people are willing to sit down and have serious discussions about issues that affect their communities if you invite them to the table. In addition to moderating focus groups, you become the field anthropologist/ethnographer able to explore cult
Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In China, the buzz now is Sina Weibo. “Weibo” is a s
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?
China consumption habits have started to move toward increasing maturity and sofistication. This is perceived as a tremendous opportunity for organic brands entering China and competition in this market is intensifying.
Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across ma
Multicultural marketers need fresh understanding in the face of a rapidly changing American consumer profile. Join us as we challenge key assumptions about multicultural marketing and research to help your brand succeed in this dynamic.