Hispanics and African Americans represent half of the remaining exchange eligibles but continue to lag significantly behind the enrollment rate of the White Non-Hispanics — with Hispanics 37 percent below and African Americans 16 below where they sho
Glenn Weissman, Vice President, Ebony Marketing Systems
When conducting healthcare market research one must be cognizant of cultural nuances, differences, and perceptions. The emergence of Hispanics, Asians and African Americans present a unique set of problems when conducting market research.
Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?
Multicultural marketers need fresh understanding in the face of a rapidly changing American consumer profile. Join us as we challenge key assumptions about multicultural marketing and research to help your brand succeed in this dynamic.