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Ethnic Research - African-Americans

Companies that offer ethnic market research services related to African Americans. Review and compare vendors able to conduct a research project with African American respondents.

23 results are displayed in randomized alpha order, starting with "O", after featured listings.


In-house recruiting of consumer, opinion leader and executive studies into our IT-ready facilities with webstreaming in DC and MD.

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Related Articles

5 Reasons Why ACA Acquisitions Falter

Santiago Solutions Group

Hispanics and African Americans represent half of the remaining exchange eligibles but continue to lag significantly behind the enrollment rate of the White Non-Hispanics — with Hispanics 37 percent below and African Americans 16 below where they should be. Five major barriers still stand in front of health insurers: (1) Lack of Trust in the Government, (2) Poor Value, (3) Ineffective Messaging, (4) Poor Cultural & Language Relevancy, and (5) Lackluster Customer Experience. These barriers will add critical pressure to getting engagement, acquisitions and retention going effectively in the 3rd Open Enrollment round.

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When Psychology and Ethnicity Meet

Karen Landmann, Landmann Consulting

Much has been written about the advantages to taking a psychological approach to qualitative market research. As well, there are many companies out there who specialize in “ethnic” market research. But what happens when the two intersect?

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Multicultural Marketing in Contemporary U.S. Markets

Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group

Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them.

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