Companies and qualitative research consultants that combine social media with qualitative research approaches. Researchers often find social media to be helpful starting point for identifying trends and understanding how consumers express ideas.
Here at InterQ, we have our own social media listening team, headed by Kate Minkner. Joanna Jones, our Director of Research, recently sat down with Kate and asked her to enlighten us on exactly how this social media listening online research process
The digital revolution is transforming market research in new and surprising ways but digital recruitment for qualitative research methodologies has been behind the curve, says Lisa Boughton from fieldwork agency Angelfish.
There are many theories about the potentially exponential power of social media. However, brands and advertisers need a reality check - such power is merely potential. The execution of communications through social media is not magic - it does requi
The time to adopt online qualitative methods is upon us all, and for those who have yet to do so, the time is fast approaching and accelerating in speed every day. Fear not! The practice already has a history and much is known on how these studies ar
The 2012 QRCA Annual Conference, held in Montreal in October, offered qualitative researchers from around the world a myriad of ways to learn the latest in methods and techniques and to identify the trends that which will impact our practices in the
It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffus
With so many new ways for customers to share their experiences, the Voice of the Customer is gaining momentum and will soon be more powerful than any single brand’s voice. As a result, organizations spend more time engaging with customers and less ti
View this webinar recording to accelerate your path to deep consumer understanding by tapping into the power of social data to not only understand what people really think and why, but how it can be used to predict future behavior.
Watch this webinar recording, hosted by Netvibes, in which we explore how to use diverse sources of web and social data to better understand your customers, market trends and competitors, as well as your own brand and products.