Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: consumer behavior
Karen Lynch
Head of Content at Greenbook
Synthetic Data – Introduction, Benchmarking Synthetic Data Quality: Metrics and Model Performance
Synthetic data is transforming market research with scalable, private, and cost-effective solutions, but fidelity and utility must be rigorously bench...
Abhishek Bhatia
Associate Director, Primary Research at Acuity Knowledge Partners
Redefining the Research Stack: How AI and Synthetic Data Are Reshaping Insight Generation
AI is redefining market research—ushering in an intelligence era focused on high-quality insights, scalable rigor, and trusted data-driven decisions.
Safe, Small, Selective: The New Consumer Code
Consumers seek refuge in “Microenvironments” to escape digital overload. Learn how brands can simplify, connect authentically, and support emotional w...
Silvia Gatti
Senior Consultant at We Live Context
Karen Lynch
Head of Content at Greenbook
Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
Starbucks, Hoping for Growth
Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?
Ken Roberts
Chief Innovation Officer at Forethought
The Sustainability Paradox and How to Overcome It Using Insights From Consumer Psychology
Brands that overemphasize sustainability risk underperformance—slowing progress toward real impact. Explore the paradox holding back green marketing.
Durk Bosma
Head of Thought Leadership at Future of Food Institute
How Social Media Communities and Influencers Are Reshaping Market Research
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
Kate Finley
Founder at Belle Communication
How to Run Effective Focus Groups for Gen Z (With Real Examples)
Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Cultural Insights: Navigating Cross-Cultural Research During Key Vacation Seasons
Is holiday-season research still risky? Explore how globalization and mobile-first surveys are reshaping cross-cultural research timing and response s...
Ramona Daniel
Cultural Insights & Research Strategy at Twenty3
Behavioral Science in Action: How AI is Helping Shoppers See, Shop, and Select Smarter
AI and behavioral science are reshaping how we understand consumer decisions—making insights more predictive, precise, and powerful at the moment of p...
Brent Snider
Managing Director of Global Business Development at Behaviorally
Vacation Mode: How Consumer Behavior Shifts During Summer and What That Means for Insights
Explore how summer shifts consumer behavior, spending, and research needs—plus key opportunities and strategies for brands and insights teams.
Ellen Brain
Senior Insight Executive at STRAT7 Researchbods
Industry Legend Diane Hessan: From Market Research Disruptor to Portfolio Leader
Diane Hessan shares how she transformed market research by pioneering online communities, reshaping ...
Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...
Back to Tape: Why the Cassette Revival Is Thriving in Argentina’s Music Scene
Cassettes are making a nostalgic comeback in Argentina’s indie and punk scenes—offering artists and fans a tangible, emotional connection to music.
Melody Sciumbata
The Critical Need for Integrated Market Research Operations in 2025
Integrated MROps streamline research, boost agility, and unify data with AI-driven insights—empowering brands to scale and stay ahead in a fast-moving...
Daniel Lewis
Manager, Partnerships and Marketing Initiatives at Tooliqa Inc.
Go Where Your Consumers Live: Unlocking Social Media as a Real-World Market Research Laboratory
Unlock real-time consumer insights by using social media as a digital lab to bridge the say-do gap and power more accurate, behavior-based market rese...
Jordan Neve
Client Strategy and Insights Manager at Orchard
Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.
Standing Out in a Crowded Market: The Power of Effective Marketing
Susan Griffin & Lenny Murphy discuss market research trends, AI’s impact, and how clear value propos...
Why Paying in Installments Matters in LATAM
Installment payments shape Latin American consumer culture, boosting sales while businesses navigate credit risks, inflation, and economic volatility.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Leveraging Google Trends for Smarter Market Research and Business Growth
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Revolutionizing Marketing and Ad Agencies: Embracing Early and Iterative Approaches in Modern Market Research
Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...
Kristine Kliewer
Senior Production Design Manager at Orchard Insights
Tech Meets Retail: Omni-Channel Shopping and AI Disruption
Explore trends in consumer behavior, AI in market research, omni-channel shopping, and emerging tech...
Understanding Multivariate Analysis: A Practical Example
Discover how multivariate analysis (MVA) helps businesses identify patterns, optimize marketing, product development, and customer engagement strategi...
Karen Lopez
Content Writer at Marketing Digest
What Makes Zoomers Different? 7 Ways Gen Z Redefines the Norm
Discover how Gen Z's digital fluency and shifting priorities are reshaping business, marketing, and work. Adapting to these trends keeps companies rel...
Karen Lynch
Head of Content at Greenbook
Beyond Words: Unveiling Behavioral and Emotional Insights Through Technology
Bridge the gap between traditional research and behavioral analysis to uncover deeper insights into emotions, motivations, and subconscious influences...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Research Methodologies
Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Karen Lynch
Head of Content at Greenbook
Why Healthcare Providers Need to Understand Attachment Styles (Part 1)
Discover how attachment styles improve patient-provider communication, enhance health outcomes, and reveal consumer behavior drivers for personalized ...
Jana Rosewarne, PhD
Research Consultant at KJT
Decoding Consumer Behavior: The Algorithmic Metamorphosis of Market Intelligence
AI and machine learning transform market research with predictive analytics, sentiment analysis, and personalization for deeper consumer insights and ...
AI, TikTok Bans, and the Future of Consumer Behavior
Explore AI in market research, the GRIT survey, the TikTok ban, and how AI tools like GPT and Gemini...
Spotting Tomorrow’s Game-Changers: Obscure Trends Poised to Transform Insights and Analytics
Stay ahead in insights and analytics by uncovering obscure trends with disruptive potential. Explore emerging opportunities to drive innovation and st...
Karen Lynch
Head of Content at Greenbook
Tech Innovations, AI in Marketing, and the Future of Consumer Engagement
Explore CES innovations, AI agents in marketing, and new metrics for consumer attention. Discover tr...
The Power of Context in Conjoint Analysis: From Research Design to Actionable Insights
Context is key in conjoint analysis. Learn strategies to enhance design, engagement, and data interpretation for real-world insights in online surveys...
Greg Rendell
Director at We Live Context
The Human in the Machine: Consumer Centricity in an AI World
AI is redefining customer centricity, enabling businesses to anticipate and meet consumer needs with precision.
Stephen Phillips
2025 Consumer Insights Predictions
Discover key consumer trends for 2025 shaped by tech, economic shifts, and societal changes, with predictions grounded in insights and data from 2024.
Colin Wong
Principal Consultant at Insights Heroes
Market Research Dashboards 101
Market Research Dashboards provide real-time insights, track trends, and guide strategic decisions with data visualization, helping businesses stay co...
Ashley Shedlock
Senior Content Coordinator at Greenbook
End of the Survey Era: Let’s Have a Conversation!
AI-powered conversations replace traditional surveys, offering dynamic interactions and deeper insights into consumer emotions and behavior for brands...
Jan Kienhuis
CEO at Epiphany RBC
Back to the School of Innovation Basics: Innovating Like a 5-Year Old
Channel your inner 5-year-old to innovate better! Use Associating, Questioning, Observing, Experimenting, and Networking for deeper insights and solut...
Val Pastrana
Consumer Science Lead AMEA/Global at Sanofi Consumer Healthcare
AI Breakthroughs, Startup Success, and Industry Shifts
Explore Ipsos' Kantar Media exit, AI-powered research tools, startups like Bounce, and innovations r...
Ten Global Trends for 2025
Explore global trends shaped by AI, climate change, and sociopolitical shifts, impacting society, conversations, and consumer behavior in the coming y...
The Role of Data Analytics in Shaping Market Trends
Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...
Favour Efeoghene
Digital Marketing PR & Content Writer
Insights on Understanding How Post-COVID Consumers View the Concept of Time
Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...
Rob Klein
Founder & CEO at Klein & Partners
Data on Autopilot: The Role of AI in Navigating Uncharted Consumer Landscapes
AI revolutionizes market research, offering brands deep insights into consumer sentiment, trend prediction, and navigating emerging markets for proact...
Hakan Yurdakul
CEO at BoltChatAI
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
Karen Lynch
Head of Content at Greenbook
The Price Perception Paradox: When Is More Less in Consumers’ Minds?
Explore how inflation impacts consumer behavior, revealing why higher costs sometimes boost perceived value, challenging the simple price-demand relat...
Hunter Thurman
President at Alpha-Diver
4 Steps to Build Resilience in Insights Marketing
Learn essential steps to build a resilient B2B marketing strategy that adapts to tech shifts, consumer changes, budget limits, and competitive pressur...
Norbert Sari
CEO & Creative Director at Rodeo13
The Myth of Rationality in Consumer Behavior
Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...
Ruchira Jain
Founder and Director at Elevate Insights
The Future of Shopping, AI Tools, and Protecting Your Data
Explore the latest shifts in consumer behavior and AI technologies. Discover insights from a Gartner...