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Corona Insights

Company Description

Market research, evaluation, and strategic consulting to help organizations discover the right answers to their most important questions. Regardless of the size or scope of your project, Corona shines light on the answers to your organization’s questions and helps you discover new ways to look toward the future.

Affiliations:
  • AAPOR (United States)
  • AMA (United States)
  • MRA (United States)
Company type:
  • Full Service Market Research
Telephone:
(303) 894-8246
Address:
1580 Lincoln St.
Suite 510
Denver, Colorado, 80203
United States of America
Metropolitan Area:
Denver (CO)
Region:
Colorado
Countries where research is conducted:
United States of America
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From the blog: Radiance Blog

Where to next? Election polling and predictions

The accuracy of election polling is still being heavily discussed, and one point that is worth some pondering was made by Allan Lichtman in an NPR interview the day after the election.  What he said was this: “Polls are not predictions.” To some extent this is a semantic argument about how you defin

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Subpopulations in Research

As I’m sure you know, we do a lot of survey research here at Corona. When we provide the results, we try to build the most complete picture for our clients, and that means looking at the data from every which way possible. One of the most effective ways to do this is by looking […]

Does This Survey Make Sense?

It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects.  We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in t

Read more »