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Corona Insights

Company Description

Market research, evaluation, and strategic consulting to help organizations discover the right answers to their most important questions. Regardless of the size or scope of your project, Corona shines light on the answers to your organization’s questions and helps you discover new ways to look toward the future.

Affiliations:
  • AAPOR (United States)
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
Company type:
  • Full Service Market Research
Telephone:
(303) 894-8246
Address:
1580 Lincoln St.
Suite 510
Denver, Colorado, 80203
United States of America
Metropolitan Area:
Denver (CO)
Region:
Colorado
Countries where research is conducted:
United States of America
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From the blog: Radiance Blog

Human Experience (HX) Research

About a year ago, I stumbled upon a TEDx Talk by Tricia Wang titled “The Human Insights Missing from Big Data”. She eloquently unfurls a story about her experience working at Nokia around the time smartphones were becoming a formidable emergent market. Over the course of several months, Tricia Wang

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When Data Collection Changes the Experience

One of the ongoing issues in any research that involves people is whether the data collection process is changing the respondents’ experience. That is, sometimes when you measure an attitude or a behavior, you may inadvertently change the attitude or behavior. For example, asking questions in a cert

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Feeding your market’s desire to participate in surveys

I got an online survey the other day from a public organization, and they wanted to know … something.  It doesn’t really matter for the purposes of this post. I like to participate in surveys for a variety of reasons.  First, I’m naturally curious about what’s being asked, and why.  Maybe I can lear

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