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Mindspot Research

Company Description

Mindspot offers experts in both Business to Business Research (B2B) and Consumer Insight Research. Full Service including: Customer Experience Research, C-level and Executive Interviewing, Process Excellence, Strategic Visioning, Ideation and Strategic Workshops. State of Florida 100% Women Owned Business. Customer Experience: Voice of Customer, Customer Key Performance Indicators, Customer Needs Analysis, Customer Needs Assessments. MindTrack® –Customer Satisfaction and Loyalty, Six Sigma Analysis, Net Promoter Score (NPS), Key Driver Analysis. Executive Services: Market Feasibility, Decision Analysis, Go/No Go Criteria, Market Sizing, Customer Retention Assessment, Executive Board Moderation, Investor Board Moderation, Top-to-Top Executive Interview, Ideation Sessions. Operational Excellence: Six Sigma Project Identification, Strategic Planning Workshop, Innovation Workshop Creativity Training, Project Prioritization. Qualitative: Moderators, Online Focus Groups, Focus Groups, Virtual Ideation Sessions, Ethnographic. Quantitative: Advertising and Concept Testing, Package Testing, Copy Testing, Online Surveys, Statistical Analysis, Choice Modeling and Segmentation.

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Full Service Market Research
  • Qualitative Research Consultant / Moderator
  • Quantitative Research Services
Telephone:
(407) 730-4603
Fax:
(407) 386-6550
Address:
7031 Grand National Drive
Suite 100A
Orlando, Florida, 32819
United States of America
Metropolitan Area:
Orlando (FL)
Region:
Florida
Countries where research is conducted:
United States of America
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Market research Specialties

CASE STUDIES (4)

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From the blog: Mindless Babble Blog

Determining Market Feasibility for New Products

Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining market feasibility. There are typically five components to a Feasibility Analysis: Technical, Economic, Legal, Operational, and Sch

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