Mindspot offers Consumer Insight Marketing Research, Business to Business Research (B2B) and Healthcare Research. Our Global firm is based in Florida and offers Full Service Marketing Research including: Customer Experience Research, C-level and Executive Interviewing, Patient Centered Needs. State of Florida 100% Women Owned Business.
Patient Needs Explorations include: One-to-One In-depth Patient Interviews, Patient Diaries, Patient Surveys, Clinical Study Evaluations, Patient-centered Clinical Trial Design, and mobile ethnography.
Customer Experience: Voice of Customer, Customer Key Performance Indicators, Customer Needs Analysis, Customer Needs Assessments. MindTrack® –Customer Satisfaction and Loyalty, Six Sigma Analysis, Net Promoter Score (NPS), and Key Driver Analysis.
Executive Services: Market Feasibility, Decision Analysis, Go/No Go Criteria, Market Sizing, Customer Retention Assessment, Executive Board Moderation, Investor Board Moderation, Top-to-Top Executive Interview, and Ideation Sessions.
Operational Excellence: Six Sigma Project Identification, Strategic Planning Workshop, Innovation Workshop Creativity Training, and Project Prioritization.
Qualitative: Moderators, Online Focus Groups, Focus Groups, Virtual Ideation Sessions, and Ethnographic work.
Quantitative: Advertising and Concept Testing, Package Testing, Copy Testing, Online Surveys, Statistical Analysis, Choice Modeling and Segmentation.