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Mindspot Research

Company Description

Mindspot offers experts in both Business to Business Research (B2B) and Consumer Insight Research. Full Service including: Customer Experience Research, C-level and Executive Interviewing, Process Excellence, Strategic Visioning, Ideation and Strategic Workshops. State of Florida 100% Women Owned Business. Customer Experience: Voice of Customer, Customer Key Performance Indicators, Customer Needs Analysis, Customer Needs Assessments. MindTrack® –Customer Satisfaction and Loyalty, Six Sigma Analysis, Net Promoter Score (NPS), Key Driver Analysis. Executive Services: Market Feasibility, Decision Analysis, Go/No Go Criteria, Market Sizing, Customer Retention Assessment, Executive Board Moderation, Investor Board Moderation, Top-to-Top Executive Interview, Ideation Sessions. Operational Excellence: Six Sigma Project Identification, Strategic Planning Workshop, Innovation Workshop Creativity Training, Project Prioritization. Qualitative: Moderators, Online Focus Groups, Focus Groups, Virtual Ideation Sessions, Ethnographic. Quantitative: Advertising and Concept Testing, Package Testing, Copy Testing, Online Surveys, Statistical Analysis, Choice Modeling and Segmentation.

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Full Service Market Research
  • Qualitative Research Consultant / Moderator
  • Quantitative Research Services
Telephone:
(407) 730-4603
Fax:
(407) 386-6550
Address:
7031 Grand National Drive
Suite 100A
Orlando, Florida, 32819
United States of America
Metropolitan Area:
Orlando (FL)
Region:
Florida
Countries where research is conducted:
United States of America
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Market research Specialties

CASE STUDIES (4)

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From the blog: Mindless Babble Blog

Determining Market Feasibility for New Products

Conducting a Market Feasibility Analysis for new products is a critical step in the product development process, sizing the potential market, and ultimately determining market feasibility. There are typically five components to a Feasibility Analysis: Technical, Economic, Legal, Operational, and Sch

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Five Frogs and a Snake to Grow your Business

My goal this afternoon was to write an article about five frogs. My long-term business coach, Alicia Marie the owner of People Biz taught me about identifying five frogs and then eating them every day. It’s metaphorical, of course. She also sent me READ MORE