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Dana Stanley
Greenbook’s Chief Revenue Officer
Forethought vs SMG
Company details
Description
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
Service Management Group (SMG) is a leading experience management (XM) firm dedicated to helping organizations generate new revenue, grow existing revenue, reduce churn, and drive operational efficiencies. By uniquely combining an end-to-end XM platform with hands-on professional services, SMG em
Type of company
Data & Analytics
Consulting
Full Service
Software & Technology
Consulting
Data & Analytics
Top benefits
XM Platform & Service
Increase ROI
Actionable Insights
Retain Customers and Employees
Location
VIC, Australia
Kansas City, Missouri, United States
Market Research Specialties
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research
Customer Experience Research
Artificial Intelligence / AI-Powered Insight Platforms
Brand Positioning Research
Employee Experience & Satisfaction Research
Enterprise Feedback Management